The people behind Ceiling Fans and Lighting
We're a small, independent team of writers and researchers. Every guide we publish is written by a named person on this page and passes through editorial review before it goes live.
Senior Lighting & Fixtures Writer
James Halliday is the Senior Lighting & Fixtures Writer at Ceiling Fans and Lighting, covering everything from pendants and recessed downlights to LED bulbs, colour temperature, CRI and dimmers. With nine-plus years writing about home lighting — and time on the floor of a lighting showroom before that — James works from photometric spec sheets and install guides to get brightness, colour, beam spread and fixture scale right for real rooms. Their guides lean on ENERGY STAR, U.S. Department of Energy and American Lighting Association guidance rather than marketing copy.
Editorial Director
Jane Cornwell is the Editorial Director at Ceiling Fans and Lighting, where they own the fact-checking and multi-source review standard every guide passes through. With twelve years in publishing, they keep the writing clear, honest and non-hyped, enforce the site’s no-first-hand-testing rule, and make sure anything touching wiring or safety tells readers plainly when to turn off the breaker and call a licensed electrician.
Ceiling Fan & Airflow Researcher
Freddie Coach is the Ceiling Fan & Airflow Researcher at Ceiling Fans and Lighting, focused on how fans actually move air once they are on the ceiling. With eight years in consumer product research, Freddie builds comparison datasets from published CFM, CFM-per-watt efficiency, blade span, sones and motor data — cross-checked against ENERGY STAR and Home Ventilating Institute figures — to separate marketing claims from measured performance across ceiling, exhaust and portable fans.
Editorial review
Every guide on this site is reviewed by Jane Cornwell, our Editorial Director, for accuracy and clarity before it's published. Content that touches wiring or electrical work carries a plain safety notice and points readers to a licensed electrician, we don't treat that as optional.